Sofia Reyna
Senior Graphic Designer
Brooklyn, NY · sofia.reyna@example.com · (347) 555-0156
Summary
Brand and product designer with 7 years across in-house and agency. Built design systems used by 30+ team members; redesigned consumer apps with 4.6+ App Store ratings.
Experience
Senior Designer · Plover Studio
2022 — Present
- Led visual identity for 11 brand launches; 4 featured in Brand New.
- Built and maintained Figma design system reducing handoff cycles from 5 days to 2.
- Mentored 3 junior designers; co-authored internal critique handbook.
Designer · Slate & Salt
2019 — 2022
- Designed e-commerce site (Webflow + Shopify) lifting conversion 18% in 90 days.
- Owned packaging refresh for flagship SKU line — ranked #1 Amazon BSR within 6 months.
Education
B.F.A. Communication Design · Parsons School of Design
Skills
Figma · Adobe Creative Suite · Brand Identity · Design Systems · Webflow · Motion Design · Art Direction